Optimizing GICs for a Return to a Safer Return

Something unusual is happening. Amid rising interest rates, record high inflation, and ongoing market volatility in the early 2020s, Canadians poured an overwhelming amount of money into GICs and fixed-term deposits. In fact, within a period of just eight months in 2022 alone, Canadians pumped roughly $152 billion into these types of deposits. It’s an unusual spike in demand for an investment product that promises guaranteed returns that fail to match the rate of inflation. Optimizing GICs for a Return to a Safer Return explores the true value of GICs and their importance in a high inflationary, unpredictable environment, offering steps banks and financial institutions can take to better prepare, control, and optimize GIC sales for these kinds of unexpected spikes in demand.

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